Backyard Silversmiths is located on Interstate 35 in rural Texas. Some may consider we’re out in the middle of nowhere – sitting high on a hill atop a stretch of highway between Dallas and Waco. But it’s Waco – the town Trip Advisor has named the #2 Travel Destination in the country for 2018 – that is helping small businesses like ours thrive.
City leaders in Waco call their economic boom "the Magnolia Effect" or "the Gaines Effect." We recently sat down with Autumn Outlaw of the Greater Waco Chamber of Commerce to discuss how our silversmithing experience, located 20 miles away, is feeling the benefits of what we are calling "the Waco Effect." At least 20% of our customers say they are visiting Waco from out-of-state, proving that you don’t have to be located in the center of the boom to feel the effects. Just be on the path.